SOPHIA MAE on LinkedIn: A Year of surpassing expectations 2024 has been an extraordinary year for… (2025)

Digital Revolution Transforms Luxury RetailThe fashion world is buzzing with excitement. A game-changing digital toolkit has arrived, promising to redefine the boutique experience. Remember when we relied on static displays and printed lookbooks? Those days are gone.Now, imagine crafting stunning digital showcases in minutes. Seasonal microsites that captivate clients. VIP offers that drive urgency.This isn't just technology—it's the future of personal service. It's how we'll tell our brand stories, create unforgettable moments, and stay ahead in the ever-evolving world of luxury retail.Are you ready to amplify your legacy and drive conversions like never before? The future is here, and it fits in the palm of your hand.https://lnkd.in/guuA3Djc#inspify #luxuryretail #fashiontech #digitalinnovation

One of FINDS' services is helping brands organize their archive sales. There are many ways to do this, from online flash sales to off-price stores and short, vibrant pop-ups.👆🏻Today, pop-ups are popular in many industries, such as gastronomy, cinema, art, design. How does this trend affect the fashion industry?The success of pop-up shops has drawn many luxury brands, such as Hermès, Marc Jacobs, and Fendi. These brands use pop-ups as part of their marketing strategy to introduce new products and collections, or to collaborate with other brands on limited-edition and exclusive products.What makes them so exceptional? Let's find out 👇🏻

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Paul Russell discusses how luxury brands strategically design client interactions to evoke feelings of desirability by leveraging insights into the brain's functioning. Interestingly, fragrance experiences stimulate the same brain regions, enhancing the allure of these brands. Watch more insights from Paul here: https://lnkd.in/eGGcbcwz

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Luxury brands break all the rules.(Most brands follow the trends and blend in.)That’s why luxury brands stand out.But how do they do it?Here are 3 strategies they use to dominate:1. Simplicity over complexity.Luxury brands focus on fewer elementsThey remove everything unnecessary.Because less speaks louder.2. Consistency is non-negotiable.You’ll never see a luxury brand going off-brand.Consistency builds trust and credibility.3. They create experiences, not products.Luxury isn’t just a purchase, it’s a feeling.They make every interaction memorable.So next time you're thinking of following trends…Remember, breaking the rules could be your brand’s secret weapon.------------P.S. I help FOUNDERS build 𝗹𝘂𝘅𝘂𝗿𝘆 BrandsJust 𝗗𝗠 "Branding" to know my process

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How to create a real luxury experience for top Customers and advertise it on main media channels to attract new enthusiast Clients. 💎

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EXCLUSIVE INTERVIEW: Molton Brown’s Artists of Note initiative, which sees three British creatives interpret signature fragrances through their chosen medium, is so much more than a creative campaign.It signifies a major step-change for the beauty company in its ‘new brand world’ positioning and fragrance-first strategy. In turn, this is evolving how the brand “shows up” in travel retail, according toMark Johnson, President Cosmetics Business AEMEA, Kao, and Global President Molton Brown.TRBusiness met with Johnson during the 2024 TFWA World Exhibition & Conference in Cannes to discuss the impact.“Artists of Note is not a campaign. It is, in essence, a brand relaunch – resetting the foundation of consumer perception and the way consumers experience the brand,” he told us. “Artists of Note is about challenging the real DNA of Molton Brown – who we are, what we are about and what is our point of differentiation – and how is that meaningful and relevant to a different and new consumer."Click to read the full exchange...#TRBusiness #travelretail #dutyfree

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Here are 3 ways your brand can attract high-paying customers! 📈💰1️⃣ Luxury: Think of brands like Rolex. Luxury is about making you feel special and unique. It’s not about safety or necessity but about excitement and exclusivity. These brands thrive on uniqueness and don't conform to market trends or customer feedback.2️⃣ Fashion: Supreme knows how to be cool and trendy. This strategy is all about desirability and popularity. Fashion brands make you want their products because everyone else does. It's all about staying on top of trends.3️⃣ Premium: Apple excels at this. The premium strategy focuses on quality and value. These brands charge more because they offer superior quality. It's the "pay more, get more" approach, proving their worth through comparisons and benchmarking.________________________________________All three brands can charge high prices, but they each take a different approach.Luxury brands exist to inspire and excite, not solve everyday problems. Market research can dilute their uniqueness, so they focus on being different. Luxury boldly states, "This is what I am, and I'm worth it."If you want to build a luxury / premium brand for your business, then DM me "branding" for more info.#BrandStrategy#LuxuryBranding#FashionBranding#PremiumBranding #luxury #premium #branding #marketing

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⏳ When "Fashionably Late" Is Actually On Time 🐌Ever felt like the world's moving too fast? Luxury brands feel you.In a world of fast fashion and instant gratification, luxury brands are hitting the brakes. 🚗 We're talking about the joy of anticipation, the thrill of the wait. It's not about getting it now; it's about getting it right. Slow marketing is our secret weapon. We're crafting stories, building desire, and making every launch an event. Because good things come to those who wait (and are willing to pay for it).Ready to slow down and watch your brand value speed up? Let's take the scenic route together. 🚶♂️ https://lnkd.in/gudq7KE9P.S. No actual snails were harmed in the making of this post.#SlowLuxury #QualityOverSpeed #LuxuryMarketing #SlowFashion #AnticipationMarketing #TimelessBranding #LuxuryPatience

Luxury brands don’t just sell products; they craft timeless experiences and keep those dreams alive in the minds of consumers. A great quote to come across and understand some of the key factors that go into branding.

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Great point! And +18% Net Sales #Growth in the last quarter proves that Mytheresa succeeded in something other luxury marketplaces failed at.✔ You are either luxury or you chase after every customer with discounts. You can't be both✔You are either selective and exclusive or you are everything store. This applies to both brands and customers.✔ The only job of a marketplace is to be the source of discovery. And this video is the best illustration of what luxury consumers want to discover...

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